Massive Inc, a Microsoft-owned in-game ad firm, announced a multi-year partnership with Activision, as well as a deal with Blizzard Entertainment to provide advertising for the studio's official sites and Battle.net gaming service. Under the agreement, Massive will provide dynamic in-game ads for up to 18 Xbox 360 and PC titles, including Guitar Hero: World Tour, Quantum of Solace, Transformers: Revenge of the Fallen, AMAX Racing, and Tony Hawk. The two companies have worked together ...

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